QINGDAO, China, August 3, 2022 /PRNewswire/ — One of the most anticipated matches of 2022, UEFA Women’s EURO 2022™ ended with England crowned with a record attendance of 87,192. As a proud tournament partner, through years of sports marketing and technology innovation, Hisense has achieved championing position in brand awareness and product sales, successfully laying a solid foundation for Hisense’s global expansion and reputation.
Remember the name: How Hisense won new fans at UEFA Women’s EURO 2022
As the tournament’s global partner, to raise awareness and promote women’s football, Hisense has enhanced consumer enthusiasm and interest in women’s football through various marketing campaigns.
One of the campaigns featured quizzes, daily highlights and social media competitions, also encouraged fans to upload videos of their football skills for a chance to win a Hisense. 4K U7 TV and a few lucky fans won tickets to the tournament final at Wembley. The campaign reached over 6 million people, with over 400,000 engagements and over 1 million video views.
To support women’s football at the grassroots level, Hisense has offered cash donations through the #RememberTheName campaign. Consumers who purchased during the campaign could donate their cashback to Women in Sport, and Hisense matched their donations.
Hisense stuns on the football field, improves corporate reputation and market performance
Taking advantage of the tournament recognition and marketing strategiesHisense has successfully introduced its technology and assets to consumers around the world and established deeper partnerships with business the partners.
Since Hisense started its sports marketing efforts, it has received a lot of praise and support around the world. For example, European consumer demand for various Hisense products has increased significantly; therefore, Hisense recently established a new R&D center in Velenje and invested more than 50 million euros to better provide high-quality products to consumers.; European brands such as Darty and Boulanger, leaders in the distribution of household appliances and electronics, have become Hisense’s main business partners. With various commercial achievements, in the first half of 2022, revenue of Hisense International Co., Ltd. increased by 5% year-on-year, successfully achieve brilliant results for Hisense’s international business expansions.
Along with consolidating brand strength and expanding the global market, sports marketing is an essential strategy for Hisense to achieve remarkable business growth globally. With comprehensive capabilities, innovative products and brand strategies, Hisense now maintains a competitive edge in the global market.
SOURCEHisense
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